Jour: 3279W: Professional Writing for Strategic Communications
This course was designed to develop writing expertise for public relations and advertising agency work, corporate and non-profit strategic communication and development of tactical thinking and publicity techniques.
Assignment #1: News Story Assignment:
After reviewing a clip from “The Powerpuff Girls” we were told to write a news article that best represented the story told by the three girls, in AP Style of course.
Assignment #2: Executive Leader Presentation
In this assignment, I effectively persuaded the audience (imaginary executive of the Athletic Department at UMN) to understand the importance of University spirit. Presented the importance that the Pride of Minnesota Marching Band has for community engagement, and the benefits that will come by providing them with more travel opportunities.
Assignment #3: Social Media Mini-Campaign
Following a classmate’s creative brief, I was assigned to create three Instagram posts for the local business T-Rex Cookies. Each post represented different goals for the brand: awareness, interest, desire, and action
